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Since its inception in 1945, Shiels has been a family business. Founded by Jack Shiels, he and his wife ran Shiels for 32 years, until his death in 1977. It was then that Jack's widow sold the Shiels store to Albert Bensimon and his wife Nyra.
The original Shiels store sold jewellery, giftware and silver-plated merchandise. However, Albert and Nyra quickly changed the selection to include more precious jewellery, gold, silver and diamonds, while the giftware lines were dropped. The aim was to establish a reputation for quality, value and range; especially in diamonds.
This reputation has helped Shiels expand from one small shop in Adelaide, to all the major shopping centres in metropolitan Adelaide, Perth and most recently Brisbane. View Stores
Shiels prides itself on providing an extensive range of jewellery that embodies great design, impeccable quality and durability. Shiels prices are so competitive they enable us to maintain our reputation as the leading jewellery retailer in Australia and the perfect destination for any engagement ring. We challenge our customers to find solid gold jewellery or a 1 Carat diamond ring at a better price and product standard than found in our stores.
Shiels doesn't just sell jewellery; we are in the business of providing and enhancing life's moments. Whether it's the purchase of an engagement ring, Mother's Day gift, a birthday celebration or a personal indulgence, it is our aim to be your only choice for the best in jewellery. Whatever the occasion, building strong relationships and loyalty with customers, as well as providing quality jewellery and service, is at the core of the Shiel’s philosophy.
Shiels reputation for unbeatable value has come as a result of buying direct and passing on the savings to you; our customers. Our buying team and directors regularly travel in search of new suppliers that can offer innovative designs at the right price and a great reflection of the latest Hollywood trends.
Our Flawless Cut diamond range is a testament to the hard work of our buyers in selecting only the best diamonds for a range that continually stands above the offerings of our competitors.
The birth of Shiels' online store in 2011, truly established Shiels as a global company with already strong relationships with suppliers from around the world including:
In 2013, Albert and Nyra’s son, Toby Bensimon, moved into the role of Managing Director and he is now in the exciting position of overseeing Shiels' expansion, product innovation and sourcing the most flawlessly cut diamonds. Following on from the work of his father and mother, Toby aims for continuous improvement and to enrich our customers’ experience through the commitment to providing personalised service and with the provision of new market trends. This ensures our customers always receive the latest styles from around the world and the perfect diamonds for today, tomorrow and the years to come.
“Seeing a customer’s face light up when they try on one of our diamond rings, especially from our Flawless Cut Collection really confirms why we work as hard as we do in finding only the best jewellery for our customers. It makes all the long hours and travelling completely worth it.”
Managing Director, Shiels