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What Are The Best Black Friday Deals This Year?

Want to know what the best Black Friday deals are this year? Maybe you’re looking for some killer Black Friday watches, or perhaps it’s Black Friday jewellery that you’re after. Whether you’re hunting for awesome Black Friday sales or Cyber Monday sales, you've come to the right place!  

With up to 50% off jewellery under $3000 and 20-50% off watches from Thursday the 18th of November 2021, you'd be mad not to take advantage of the Shiels Black Friday and Cyber Monday sale. We are also offering an additional 10% off on Black Friday itself! 

Keep reading to find out: what are the best Black Friday deals this year - or choose below and jump to the section you're looking for. 


What Is Black Friday? 

Black Friday is one of the largest shopping days and sale events in Australia. It marks the beginning of the Christmas shopping season, and it occurs both online and offline (brick and mortar stores). Many stores across the globe offer highly discounted and promoted sales for the day.

While Black Friday was born out of America, it still has a major presence in Australia. With a track record of Australians spending over $200 million in 2019’s sales, it’s no wonder it’s one of the biggest online sales days and the time to stock up on all your favourite jewellery! Time to gear up for the best purchases of the year, and don't worry, we are going to take you through some of our best bargains. 

What are the best Black Friday deals this year?

When Is Black Friday In Australia?

Black Friday is on the 27th of November. It is always the Friday immediately after the Thanksgiving holiday in the United States. Bookmark this post to keep up to date with the latest jewellery and watch sales from Shiels!

How Long Do Black Friday Sales Last?

If you are looking to score a great deal this Black Friday, then look no further. If you want to know when do Black Friday sales end, the good news is that at Shiels, we are running 50% off jewellery under $3000 and 20-50% off watches from Thursday the 18th of November 2021.

What Is Cyber Monday?

Cyber Monday is a term for the Monday after the Thanksgiving holiday in the United States. This year, Cyber Monday is on the 29th of November. In many instances, it is an even larger shopping day than Black Friday. 

Traditional Cyber Monday sales finish at 12 am, however, at Shiels, that is not the case. Our Cyber Week runs from the 18th of November to Monday the 29th of November 2021. Find out more about Cyber Monday in our What Is Cyber Monday? History & Origin blog.

what are the best black friday deals this year: Cyber Monday

The Best Black Friday Deals At Shiels

Ok, so what are the best Black Friday deals this year at Shiels? Without further ado, let's check out some of the best sale items you can find across the Shiels site! Shop our extensive discount items for the best new in-season looks in our jewellery, bridal, cufflinks and watch sale pages.  

Looking for a Black Friday deal on a diamond engagement ring? Discover stunning items in our bridal jewellery sale. Need some Black Friday pearl earrings for the festive season? There are several options available in our earrings sale. How about Black Friday bracelet deals? Yes, we’ve got plenty of those too in our bracelet sale.

Embellish yourself with the finest pieces from the Shiels jewellery collection, including eye-catching designs in rings, necklaces, earrings, pendants, bracelets, bangles and more.

Let's take a look!

Black Friday Watch Sales

Looking for a Black Friday watch sale? Well, look no further! Shiels has Australia's largest range of watches on sale now. With watches featuring the latest technology, modern styles and impeccable timekeeping, you are sure to find the perfect watch for your needs at Shiels.

You might be doing your Christmas shopping early or gifting yourself a timepiece, whatever it is, it doesn't matter because a watch is a brilliant choice. Find the perfect watch for the trend-setters, the action heroes, and the luxury seekers too.

Luckily for you, we have 20-50% off watches from Thursday the 18th of November 2021! Don't know which watch to buy? Never fear, we will break it down for you. 

Black Friday G-Shock Watch Deals

When it comes to G-Shock watches, you can make a statement with any of their watches. The Casio G-Shock GM110-1A metal covered men's watch pictured below is a major winner this Black Friday and Cyber Monday. The stainless steel bezel of this analogue-digital GM-110 Series model has been forged, cut and polished to give it a distinctive design. At an already reduced price, be sure to add this stylish men's watch to your cart. 

If you are after something a little lesser in price, the Casio G-Shock Carbon Core Guard GA-2110SU-3ADR men's watch pictured below is for you. G-Shock is known for its standards of unmatched timekeeping toughness, and this watch is no different. A carbon core guard structure protects the module by enclosing it in a carbon case. The case is made of fine resin embedded with carbon fibres for outstanding strength, crack resistance and durability. You simply can't go wrong with a G-Shock CasiOak watch.

Black Friday Seiko Watch Deals

With over 130 years of watchmaking experience, Seiko watches are exquisite inside and out. Their long history has earned them a stellar reputation. They are known for being precise, accurate, and innovative. The watches we are about to highlight are no different. 

The Seiko Prospex SRPD21K Divers 200m Turtle Save The Ocean Special Edition watch pictured below is a part of the Great White Shark series. Seiko is committed to preserving the marine environment. A portion of the proceeds of the Prospex Save the Ocean collection is donated to the Fabien Cousteau Ocean Learning Centre, an institution created to make a direct and positive contribution to the health of the oceans. 

The Seiko 5 Sports Men's Stainless Steel Case and Bracelet Automatic Movement Watch SRPD61K watch pictured below offers a classic Look with the famous Seiko finish. Form and Function combine seamlessly with this timepiece from Seiko. Own it today and pay later with one of our interest-free finance options.

Black Friday Citizen Watch Deals

The Citizen Eco-Drive Promaster Sky CB5001-57E stainless steel watch pictured below features a radio-controlled time-keeping function to capture a time signal in four areas around the world and automatically adjust the time. It is also fully water resistant up to 200m, so if you are into your swimming and snorkelling, this watch is for you. Find out more in our Water Resistant Watch Guide.

The striking Citizen Promaster NY0071-81E Divers automatic men's watch pictured below is from the Promaster Marine Collection is designed to make you feel invincible. Featuring a Super Titanium bracelet, it is five times harder than stainless steel yet 40% lighter, making it resilient to the rigours of everyday wear. With an emerald green bezel and sleek black dial, this timepiece will turn heads wherever you go.


Black Friday Ring Sales

A staple in both men’s and women’s jewellery collections, a ring is the perfect addition to any look. The right ring can lift an everyday look just that little bit or make you really stand out in a crowd. No matter the reason or occasion, Shiels has the perfect ring for you.

Rings For Her

The Natural Enhanced 8-8.75ct Ruby and Diamond Ring in 9ct Yellow Gold pictured below is designed to make lasting memories and unleash your fiery passionate heart. Whether it’s for your next cocktail party or as a gift for someone special in your life, a ruby ring from Shiels is the perfect accessory to make anyone feel truly special.

The Silver 1 Carat Cluster Dress Ring with 72 Brilliant Diamond ring pictured below is the ultimate statement piece that’s perfect for any occasion. Experience a touch of gratitude, warmth and appreciation in every moment, no matter how big or small with our diamond rings

Rings For Him

Don't worry boys, you aren't left out when it comes to jewellery. Here at Shiels, we have a large range of men's jewellery including our hugely popular range of men's rings.

The 9ct Yellow Gold Diagonal Channel-Set Cubic Zirconia Gents Ring is a winner this Black Friday and Cyber Monday sale period! Already at a heavily discounted price, you can get make some extra savings this holiday season. 

Cyber Monday Earring Sales 

Use Black Friday and Cyber Monday as an excuse to purchase some earrings to express yourself. Worn so close to the face, your earrings can make a statement to everyone who sees you.

The Sterling Silver Natural White Sapphire & Diamond Studs pictured below offer sparkle and shine at a ridiculously low price! Treat yourself online at Shiels with free shipping when you spend over $69!

The Sterling Silver Rose Plated Crystal and Zirconia Round Halo Stud Earrings pictured below are one of a kind. They are designed and manufactured with the highest quality standards in mind. You'd be mad to miss out this Black Friday and Cyber Monday! 


Add a touch of grace to your everyday look with a pair of dazzling Sterling Silver Diamond Hoops Earrings pictured below. Each pair is designed to add elegance to any style while letting you feel carefree and authentic. You can't go wrong with a pair this Black Friday and Cyber Monday sales! 

Black Friday Necklace Sales

Show the world the real you with a stylish and glamorous necklace from Shiels Jewellers this holiday period! With Australia's most distinctive range of rose gold, gold and silver necklaces, you're sure to find a necklace that is perfect for every mood, look and occasion.

Necklaces For Her

The pictured below Sterling Silver Zirconia Fancy Heart Pendant speaks of utter style. There's something about the bright sheen of a classically simple silver necklace against your skin that provides elegance and class. 

Not only does the 9ct Yellow Gold Hamsa Hand Pendant pictured below have a deeper meaning of success, harmony and protection for the wearer, this pendant is also a pretty fashion accessory! Shop now. 

Necklaces For Him

Boys! You aren't left out, don't worry. An elegant and timeless piece, the pictured below solid9ct Yellow Gold "Noah" Curb Chain is a must-have for all gold jewellery lovers. 


If you are after something a little heavier this Black Friday and Cyber Monday, we have the 9ct Yelllow Gold Silver Filled Anchor 170 Gauge 55cm Chain for you! Pictured below, it is suitable for any occasion in 170 gauge. Layer it with matching colours for a striking effect.

Black Friday Bangles Sale

Use the 9ct Gold Silverfilled Leaf Bangle pictured below to define your look this Black Friday and Cyber Monday sale period! It is designed to add elegance to any style while letting you feel carefree and authentic.


Alternatively, if you are into your rose gold, we have an option for you! The 9ct Rose Gold hollow 4mm x 65mm Bangle is a classic to suit any occasion. Still strong, it is hollow inside to provide a great value option. Check it out now! 

Time To Shop!

Shop by category, including sale necklaces, sale rings and sale jewellery sets to find the perfect piece you’ve been looking for. It doesn’t matter if you're looking for the perfect gift for men or gift for women, Shiels has an option for you. We even have extended trading hours for Black Friday in-store

Skip the queues, avoid the hassle of busy malls and save sitting in traffic for hours at a time by doing your Black Friday shopping online with Shiels. Or come in store and visit us at any of our locations in Sydney, Perth, Brisbane, Sunshine Coast, or Adelaide. We have extended our trading hours for Black Friday! 

Don't forget to take advantage of free shipping on all orders over $69 this Cyber Monday. You can also buy now, pay later! We offer a range of payment and finance options: PayPal, Klarna, humm, Zip, LayBuy, Latitude Pay, and AfterPay.

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