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What Is Cyber Monday? History & Origin

Cyber Monday is the online commerce counterpart to Black Friday. It offers consumers a wide selection of goods and services with the convenience of not having to leave home.

While it originated in 2005, in recent years it has become increasingly popular because online retailers offer special deals for consumers. Typically, these deals will have a much higher value than the usual daily deal offered.

But exactly what is Cyber Monday? Find out by clicking the links below to jump to a section or read on to discover all you need to know. 


What is Cyber Monday?

Cyber Monday is a term used to refer to the Monday following American Thanksgiving. In Australia, it's easy to remember when Cyber Monday is because it falls on the Monday after Black Friday. Since its inception, the term has been used widely by both mainstream and online retailers as a way to describe any period of significant sales activity that occur during the Christmas sale period. Many brands combine their Black Friday and Cyber Monday sales to create a 'Cyber weekend'. 

Last year, Australia post reported that Cyber weekend sales were up 40 per cent from 2019. Forty per cent of Australian households bought two or more items over last year's Cyber Weekend and this year, those numbers are set to soar again. 

This year at Shiels, our Cyber Week kicks off on the 18th of November. You'll find all your favourite pieces included in our Cyber Monday jewellery and Cyber Monday watch offerings. Skip the queues, avoid the hassle of busy malls and save sitting in traffic for hours at a time by shopping online at Shiels. Or come in store and visit us at any of our locations in Sydney, Perth, Brisbane, Sunshine Coast or Adelaide.

what is cyber monday

Cyber Monday History

Cyber Monday started as a marketing term coined by, the online arm of the National Retail Federation (NRF). The company that now produces the annual Conference.

The first Cyber Monday took place on November 28, 2005, and was created to extend online shopping hours and highlight the perks of shopping online: quick order fulfilment and lightning-fast delivery times. The logic was that online retailers, unlike brick-and-mortar stores, we're able to offer "doorbuster" deals all weekend long.

Six years later, the day has become a notorious shopping holiday in which retailers offer cyber week sales, attracting additional customers with discounted pricing on items ranging from clothing and furniture to TVs and refrigerators.

Over the past few years, as online shopping has become more popular and consumers have gotten more comfortable making purchases from their own homes, Cyber Monday has expanded to a weeklong event.

what is cyber monday history

Our Top Cyber Monday Deals

Step into the best Cyber Monday deals at Shiels. Shop for gifts that guarantee she'll say yes. Whether you're shopping for a loved one or looking to add to your own collection, we've got everything you need to make this holiday season. 

Have you heard about our Luminesce Lab Grown Diamonds? If you're looking for diamond stud earrings during Cyber Monday, these Luminesce Lab Grown Pink and White diamond studs set in 9ct Rose Gold are not to be missed. Luminesce Lab Grown Diamonds are quickly increasing in popularity as not only do they offer a bigger, better and brighter Diamond for less, they are also the most ethical choice when selecting your next diamond.

If you're looking for gold hoop earrings, these 9ct Yellow Gold Silver Filled 25mm Double Hoop Earrings are perfect for everyday wear and those special occasions. These gorgeous hoop earrings will be sure to make a statement. 

For all the gents out there, this special edition Seiko watch is not to be missed. The Seiko Prospex SRPC93J Save the Ocean Special Edition 'Samurai' Stainless Steel Divers offers everything you need in a good diving watch. The design motif is based on the blue whale, a symbol of everything that is wonderful about our oceans. It features automatic movement, a screw-down crown, a one-way rotating bezel, a hardlex glass, 200 meters of water resistance. 

After something with a little more bling? Check out this Citizen diamond watch. This stunning timepiece is surrounded by 32 diamonds intricately set into the bezel. Designed for world time presentation with comprehensive international face markings, it also provides day/date display, 12 and 24 hour time and convenient low charge indicator. Men's Citizen watches are a must-have in any collection.

Made with passion and precision, our diamond rings truly are forever. Each piece celebrates individuality and embraces everything that makes you, your individual self. At $500 per carat, there is something for everyone's taste. 

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