There’s just something about amethyst. Its shimmering purple tones ranging from soft lilac to velvety violet, and the way it catches the light… it’s almost magical. And maybe it is. Amethyst is said to bring clarity when you need it, calm on hectic days and a better night’s sleep!
If you’re born in February, you share this beautiful birthstone with celebrities including Jennifer Aniston, Rihanna and Drew Barrymore – but even if you’re not, there’s no reason you can’t fall in love with it. From simple everyday pieces to standout favourites, amethyst is easy to wear and loved by many, and that’s only the beginning of what makes it so special.
A companion for every outfit
Amethyst is a stone that works with everything. Its sparkly shades of purple pair beautifully with silver, gold or even other gemstones, giving you endless ways to wear it. It can be bold or understated, layered or standalone - whatever suits your style. Here are some timeless, versatile picks we think belong in every jewellery collection:
9ct Yellow Gold Amethyst Princess Cut 5mm Stud Earrings
$249.00
$499.00
Magnificent and magical, these 9ct Yellow Gold Amethyst Princess Cut 5mm Stud Earrings hold precious colour. If you want your own distinct style, these gorgeous purple earrings have unique flair. Their princess cut amethyst stones have dazzling appearance, perfect to… read more
0.76 Carat Amethyst Pendant with 45cm Chain in 9ct White Gold
$299.00
$899.00
0.76 Carat Amethyst Pendant with 45cm Chain in 9ct White Gold … read more
9ct Yellow Gold Natural Amethyst Ascher Cut Claw Set Ring with Split Shank
$649.50
$1,299.00
9ct Yellow Gold Natural Amethyst Ascher Cut Claw Set Ring with Split Shank … read more
More than just a pretty face
Amethyst isn’t just beautiful; it’s also valued for the way it makes you feel. Wearing it is a simple way to carry a little calm and focus with you, helping steady busy days and bring a sense of balance. It’s also long been associated with protection, making it a stone people like to keep close. Here are some beautiful, feel-good picks we think will bring a little lift to your day:
9ct Yellow Gold Amethyst Pear Drop Earrings
$199.00
$399.00
Add a pop of colour and a touch of class with these mesmerising Nine Carat Yellow Gold Amethyst Pear Drop Earrings. Lightweight at only 0.73g they’re ideal for a fancy soiree or formal dinner.… read more
9ct Yellow Gold Natural Amethyst & Diamond Infinity Bracelet
$699.00
$1,699.00
9ct Yellow Gold Natural Amethyst & Diamond Infinity Bracelet… read more
9ct Yellow Gold 1.4ct Amethyst and Diamond Pendant
$499.00
$999.00
9ct Yellow Gold 1.4ct Amethyst and Diamond Pendant… read more
A touch of February romance
Since February also brings Valentine’s Day, amethyst naturally feels linked to love. It’s a subtle nod to the season, having long been associated with devotion and loyalty. It’s a lovely choice for gifting, whether to mark a special occasion or just show someone you care. Here are some timeless, heartfelt pieces to love:
9ct Yellow Gold Amethyst Heart with 8 Diamond Ring
$454.00
$1,054.00
Enrich your days with a burst of colour wearing the 9ct Yellow Gold Amethyst Heart with 8 Diamond Ring—a must-have accessory for when you crave that extra touch of vibrancy. This captivating ring is meticulously crafted with 9ct yellow gold,… read more
9ct Yellow Gold Amethyst Heart Pendant
$199.00
$399.00
This 9ct Yellow Gold Amethyst Heart Pendant features a beautiful heart-shaped Amethyst that captures the colours of the night sky. The pendant is made of 9ct gold that enhances the beauty of the amethyst stone. Become a trendsetter and style… read more
9ct Yellow Gold Amethyst & Diamond Heart Studs
$299.00
$799.00
Adorable 9ct Yellow Gold Amethyst & Diamond Heart Studs with gorgeous colour. These heart cut amethysts fit perfectly in the beautifully designed yellow gold and diamond hearts. Each feature complements the next, adding sparkle and shine that's perfect for enhancing… read more
A stone we can’t stop loving
Amethyst isn’t just pretty; it’s a stone that works hard for your jewellery collection. Loved for generations, it never feels over the top but always makes a statement. From rings and pendants to earrings and bracelets, there’s something about it that draws people in - the perfect balance of beauty, meaning and versatility.
Ready to add amethyst to your collection? Shop the look here and find your favourite piece.
