Founded in 1945, Shiels is an innovative Australian jeweller with stores in - SA, QLD, WA and NSW (don’t sweat, everyone else can still access our amazing range online).
Founded by Jack Shiels, Mr Shiels and his wife ran the family-owned company from Adelaide, South Australia, for over 32 years. In 1977 his company was sold to Albert Bensimon (yes – no hoo-haa) and his wife, Nyra.
Originally, Mr Shiels sold jewellery and giftware, Albert and Nyra quickly expanded the selection to include more precious jewellery, including gold, silver and diamonds. Their dream was to establish a reputation for quality, value and range; especially in diamonds and with a lot of hard work they achieved it - and boy – did they achieve it.
From one store in Adelaide, Shiels has expanded into major shopping centres in metropolitan Adelaide, Perth, Brisbane and Sydney, and has become a leading online jewellery retailer in Australia and beyond.
In 2011, we launched our online store to provide you with a more personalised service that also showcases our product innovation and flawlessly cut diamonds. Since then, Shiels has become a global brand with strong relationships across the world, including North America, Europe and parts of Asia whilst still maintaining a family-owned feel.
We pride ourselves on providing an extensive range of jewellery that embodies passion, gratitude and commitment. Selecting only the best precious stones from around the world, each one of our jewellery pieces is designed and created for you to express your individuality.
In 2013, Mr and Mrs HooHaa’s son, Toby, took over the reins as Managing Director and is committed to offering expertly crafted jewellery for the best price. Following on from the work of his parents, Toby aims for endless improvement to enrich our customers’ experience; this ensures you always receive the latest styles from around the world and the perfect diamonds for today, tomorrow and for the years to come.