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The Shiels Story

With the goal of providing high quality, valuable and unique jewellery pieces, Shiels was founded in 1945 and has remained an Australian family business ever since.

Originally owned by Jack and Jeanne Shiels, the business quickly earned a reputation for consistently making beautiful, unique and long-lasting jewellery pieces. This reputation helped us to expand from just one small store in Adelaide, to all the major shopping centres in metropolitan Adelaide, Perth and Brisbane.

Today, Shiels is owned and run by the Bensimon family, who bought the business in 1977 with the promise of enriching customers’ experience even more. Striving for continuous improvement and staying ahead of market trends has been a key part of this process.

In 2011, we launched our online store to provide you with a more personalised service that also showcases our product innovation and flawlessly cut diamonds. Since then, Shiels has become a global brand with strong relationships across the world, including North America, Europe and parts of Asia.

We pride ourselves on providing an extensive range of jewellery that embodies passion, gratitude and commitment. Selecting only the best precious stones from around the world, each one of our jewellery pieces is designed and created for you to express your individuality.

In the words of our Managing Director, “Seeing a customer’s face light up when they try on one of our diamond rings, really confirms why we work as hard as we do in finding only the best jewellery for our customers. It makes all the long hours and travelling completely worth it.”  - Toby Bensimon.

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