Founded in 1945, Shiels is an innovative Australian jeweller with stores in - SA, QLD and WA (don’t sweat, everyone else can still access our amazing range online).
Founded by Jack Shiels, Mr Shiels and his wife ran the family-owned company from Adelaide, South Australia, for over 32 years. In 1977 his company was sold to Albert Bensimon (yes – no hoo-haa) and his wife, Nyra.
Originally, Mr Shiels sold jewellery and giftware, Albert and Nyra quickly expanded the selection to include more precious jewellery, including gold, silver and diamonds. Their dream was to establish a reputation for quality, value and range; especially in diamonds and with a lot of hard work they achieved it - and boy – did they achieve it.
From one store in Adelaide, Shiels has expanded into to all the major shopping centres in metropolitan Adelaide, Perth and Brisbane, and has become a leading online jewellery retailer in Australia and beyond.
In 2013, Mr and Mrs HooHaa’s son, Toby, took over the reins as Managing Director, and is committed to offering expertly crafted jewellery for the best price. Following on from the work of his parents, Toby aims for endless improvement to enrich our customers’ experience; this ensures you always receive the latest styles from around the world and the perfect diamonds for today, tomorrow and for the years to come.
With a desire to provide our customers with innovative design, our in-house expert jewellery hunters scour the globe for the latest and most beautifully crafted designs that you won’t find elsewhere, and you’ll no doubt, adore.
We offer unique pieces that are refined, easy-to-wear, and bring everyone upmost satisfaction. Our prices are so competitive they enable us to maintain our reputation as the leading jewellery retailer in Australia and the perfect destination for any engagement ring. We are not known as the home of the 1 carat diamond for nothing!
Whether it’s a shimmering diamond ring, a beautiful 9 Carat gold necklace or a chic silver pair of stylish earrings, we have something for everyone, YES – EVERYONE.
It’s not our fault our jewellery looks amazing and our service is exceptional. (Actually it is, it’s what we strive for Every. Single. Day.)