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Breaking Down The 13 Biggest Online Sales Days

There are a few days in the year reserved for getting the whole family together, and a few days reserved for some much-needed me-time (on the beach, or at brunch). Then, there are those days in the year reserved for the rush of getting exactly what you want, in your size and of your choice at a price you love.

We’re talking about the best and biggest online sales days, of course! These are the days you can feel like you’ve stepped into the Confessions of a Shopaholic movie and shop to your heart’s content - all the while saving money! Now, thanks to the internet, you don’t even have to step out of your house to get those gorgeous earrings you’ve been eyeing off.

How To Save Money On The Biggest Online Sales Days

Online shopping has made purchases easy, convenient, and super-efficient. It can give you that Carrie-Bradshaw feeling while you’re clicking buttons and sitting in sweatpants. While sales are available all year round, there are a few days that make us see stars - thanks to crazy good deals, cheap bargains, online shopping events and sales. So mark your calendars and get ready to learn about the biggest online says days in 2021-2022, so you never miss a deal again!

1. VOGUE ONLINE SHOPPING NIGHT: 14-15th September 2021

Shiels vogue online shopping night: one of the biggest online shopping sale days

The Vogue Online Shopping Night makes its long-awaited return in mid September. For two nights only, eager shoppers are treated to some incredible deals from Australia's biggest retailers. It's the perfect excuse to splurge on yourself, pick out some gifts for your loved ones, or perhaps even get a super-early headstart on your Christmas shopping as the holidays will be here before you know it. 

2. CLICK FRENZY: THE MAIN EVENT 9th November 2021 | MAYHEM 18th May 2021

Click Frenzy, one of the biggest online sales days

Since its introduction in 2012, Click Frenzy has become Australia’s answer to Cyber Monday (the American online shopping phenomenon, but we'll get to that in a minute). It’s a national online mega-sale event, which allows retailers in Australia to promote their exclusive offers to customers on the central ‘Click Frenzy’ platform.

It happens four times a year and lasts 24 hours each time. Two of these four events are for all industries - Click Frenzy The Main Event & Click Frenzy Mayhem, one is for the tech industry whilst the other is for the travel industry. Safe to say, it’s one of the biggest online sales days and one that any shopper goes crazy for.

3. SINGLE’S DAY: 11th November 2021

Singles Day, one of the biggest online sales days

Singles Day began as a ‘spoof’ event celebrated by single Chinese university students in the 1990s. Co-opted by retailers in 2009, this online and offline shopping event soon became one of the biggest online sales days of the year. While it’s still growing in popularity in Australia, it’s definitely one to keep an eye on. With awesome deals and sales, it’s one you don’t want to miss. For some fun ideas on what you’d like to gift the girl boss within you, check out our blog post on the classic wardrobe essentials every woman should own.

4. BLACK FRIDAY:  26th November 2021

Black Friday, one of the biggest online sales days

Black Friday is the Friday immediately after the Thanksgiving holiday in the United States. It marks the beginning of the Christmas shopping season, and it occurs both online and offline (brick and mortar stores). While Black Friday was born out of America, it still has a major presence in Australia. With a track record of Australians spending over $200 million in 2017’s sales, it’s no wonder it’s one of the biggest online sales days and the time to stock up on all your favourite necklaces and Black Friday jewellery! Time to gear up for the best purchases of the year! If you're a watch lover, Shiels also compiles a collection of Black Friday watches too! 

5. SOFA SUNDAY: 28th November 2021

Sofa Sunday, one of the biggest online sales days

Sofa Sunday lands on the Sunday after Thanksgiving in America. It’s one of the best days for shopping, not only because of good prices and lower (to no) shipping costs but because it’s on a Sunday when everyone is already home and online! The perfect day to prop your feet up and hit ‘order’!

6. CYBER MONDAY: 29th November 2021

Cyber Monday, one of the biggest online sales days

Cyber Monday is one of the biggest online sales days in the USA, but it doesn’t mean Australians can’t take advantage of all the amazing deals. It falls on the Monday after Thanksgiving, and since Cyber Monday sales and Black Friday sales go hand-in-hand, most brands and retailers extend their sales for the whole weekend. Which means, you can get bottom-dollar bargains, and have plenty of time to browse and peruse your favourite shops!

Cyber Monday is full of coupon codes, limited-time offers, exclusive bargains, and of course, special prices that allow you to save money. It’s also the perfect time of the year to spice up your jewellery collection. Don’t be afraid to invest in high-quality and gorgeous rings that will last for years, and go with any outfit or look. Luckily for you, Shiels also has a large range of Cyber Monday jewellery and Cyber Monday watches

7. GREEN MONDAY: 13th December 2021

green monday, one of the biggest online sales days

We all know that one person who is late for everything, including buying presents. For online shoppers, Green Monday is the busiest day of the pre-Christmas shopping season, and thus one of the best times to grab your last minute Christmas presents for a great value! It’s promoted by online shopping giants like Amazon and eBay, as well as smaller brands and companies. It’s also given the name “Cyber Monday 2” due to its massive growth over the past few years.

8. FREE SHIPPING DAY: 14th December 2021

Free shipping day, one of the biggest online sales days

Free Shipping Day is a mega-online event for all things retail and shopping. It’s a one-day event held in mid-December, and it guarantees free shipping with guaranteed delivery by Christmas Eve. With over 1000 retailers, Free Shipping Day has its own website, which is the best platform to score deals from. It comes in just in time for some last-minute Christmas purchases, and if you’re looking for some gifting ideas in the jewellery department - we have you covered.

9. CHRISTMAS: 25th December 2021

Christmas, one of the biggest online sales days

The day of giving and receiving presents! This year, don’t wait for Santa to drop by — go to town with your wishlist. The holiday season always calls for good rates on all the goodies you’ve had your eye on since the start of the year. So what are you waiting for? Christmas? Shiels has Christmas gifts for you.

10. BOXING DAY: 26th December 2021

Boxing day, one of the biggest online sales days

Looking for a way to channel all that holiday spirit and avoid cues at the same time? The answer’s Boxing Day. One of the biggest online sales days every year, Boxing Day Sale's promotes retailers and stores to give major discounts while getting rid of post-Christmas stock and keeping the convenience of a good online deal intact. Shiels has the biggest range of Boxing Day jewellery and Boxing Day watches for you.

11. VALENTINE’S DAY: 14th February 2022

Valentine's Day, one of the biggest online sales days

All things pink and romantic make a comeback just as February rolls around each year. It also starts the phase of heart eyes at window display selections and some amazingly low prices. Confused about what to look for? We got you! Check out our blog post on some fun, last minute Valentine’s Day gifts. When it comes to Valentines Day gifts, Shiels has you covered. You'll find Valentines Day jewellery and Valentines Day watches in our sale. 

12. MOTHER’S DAY: 8th May 2021

Mother's Day, one of the biggest online sales days

Mother’s Day is all about showing your mum how much she means to you. So, what better way to spoil her than with some amazing gifts on her special day! With jewellery, flowers or breakfast in bed, you’ll always put a smile on her face. Plus, with great Mother’s Day sales, you can save your money too! Good Mothers Day gifts and better prices all for her, every year in May. When it comes to Mothers Day jewellery and Mothers Day watches, Shiels is your one-stop-shop! 


Amazon Prime Day, one of the biggest online sales days

Prime Day is a global online shopping event exclusively available to Amazon Prime Members. It enables members to redeem offers, big discounts and grab a bargain online on gadgets, jewellery, and fashion merchandise. While the date is yet to be announced, the annual event typically takes place in late June during the American Summer period-just in time for Australia's end of financial year sales. 

Get Shopping!

You should also keep an eye out for Afterpay Day in 2022 (around March and August every year, with a 48-hour period of massive discounts). It is the go-to sale for most savvy shoppers and allows them the special privilege of paying off purchases in four instalments, without the payments upfront. This makes the big-ticket item purchase a little less daunting!

There you have it - 13 of the biggest online sales days. So rev up your engines and get set, because these are some retail therapy opportunities you don’t want to miss!


* Editor's Note: This post was originally published in August 2019 and has been completely revamped and updated for accuracy and comprehensiveness.

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